Jack of all product marketer, brand activist and hype artist, with a hyper concentration in brand partnerships.
The collaboration with Kepa Arrizabalaga was the crowning achievement of Storelli’s longstanding partnerships with adidas Soccer.
We designed an inspired Gladiator Jersey that flashed the signature green color of his Chelsea Kit from his coming of age 2018/19 Europa League winning campaign. I did everything from name it “Kepa-verde” to coordinating the release between adidas Soccer, Kepa’s management team and our exclusive launch partners, like Soccerdotcom
Kepa was the brightest star at his position and one of the faces of Chelsea FC and Spanish soccer.
The work associated with the Kepa-verde Jersey was developed in England with leading sports photographer Steve Counts, and in tight coordination with Chelsea FC and adidas Soccer
The copy
Introducing Kepa-verde 🔋
This one’s for the Europa League reigning champ.
Most expensive keeper ever.
24...
Constant noise.
The force for Spain
No time off.
That's what we're about.
The goalkeeper community was unsurprisingly glued to the collaboration. The brand experienced its highest level of single page traffic, engagement and the jersey sold out instantly.