Jack of all product marketer, brand activist and hype artist, with a hyper concentration in brand partnerships.
Neat™ is a clothing ingredient which magically keeps sweat hidden.
The patent was acquired in 2018, altered then branded.
As marketing chair, I led the initial brand strategy, naming and identity phases, and currently run the partner vision, material creation and go-to-market strategy for a dual licensing, and private label business model.
Naming is emblematic of the first user experience (oh neat!) and the brand’s promise to keep garments in mint condition.
Ingredient label as hidden as sweat
Partnership strategy is reliant on finding leaders and alternatives in sweat-impacted categories, and going to market as One.
Liberating sweat as a sign of doing.