Jack of all product marketer, brand activist and hype artist, with a hyper concentration in brand partnerships.
The North Face hired Anomaly division Ace Content to produce a disruptive experiential component to the brand’s new See For Yourself campaign.
I managed the partnership strategy- helping to target, secure and activate partnerships with brands that could add a functional component the project, upgrade the experience and distribute the content.
Check out the story on AdAge
Partnerships included the app, Roadtrippers which routed the cab drivers across America, Clif Bar for in-cab snacks, Surfer Magazine for in-cab reading material, Fader for the music and soundtrack, and extensive negotiations with Ford Motors to outfit their vehicle as the cab.