Jack of all product marketer, brand activist and hype artist, with a hyper concentration in brand partnerships.
Created the KFC Bucket Chart for Fox Sports- a powerful in-game feature that integrates the iconic KFC chicken bucket into the fabric of 30 NBA broadcast networks for 6 seasons, and counting.
RSN’s feature stats from the KFC Bucket Chart in social media and editorial coverage.
Fox Sports and KFC partnership contributes no less than 9+m in yearly revenue, and has positioned KFC as a standout NBA brand, and even as a non-sponsor the platform continues to generate meaningful responses from the NBA community.