Jack of all product marketer, brand activist and hype artist, with a hyper concentration in brand partnerships.
Storelli was releasing its first-ever women’s line, but did not have a traditional advertising or PR budget to create buzz around the launch.
To compliment Storelli’s widespread soccer influencer network, we initiated and nurtured a relationship directly with Refinery29 Editor at Large and fashion icon, Annie Greenberg.
Quietly soccer-obsessed, Annie starred in a photo series to reflect how performance and fashion have officially blended together and help express how the line reflects a unique soccer identity.
The content was featured in social & editorial, and outperformed the Editor’s average engagement- and best of all, set Storelli up to work with Annie on future women’s pieces and collaborations.