The North Face Cab

For The North Face See For Yourself brand campaign, our client requested an experimental extension with a video component that could amass 1M+ views. I secured and negotiated brand partnerships to elevate the production and then share in the distribution of the content. This generated significant earned media for the campaign. Partners included Clif Bar for catering, GoPro for filming, Roadtrippers to map the journey and Utah Tourism for scouting.