Large outdoor billboard amid trees, showing a purple-to-peach gradient background with the white text “Your mental health, simplified.” and a small purple gradient pill-shaped logo above the word “Circular.”

Details

Storelli

Taking soccer protection from a secret weapon, to a coat of arms I co-developed and later modified Storelli’s brand from the ground up which included managing brand marketing over 5 seasons, activating with professional athletes in tight collaboration with investors adidas, and repositioning the brand from a secret weapon, to a stronger soccer brand, Against All Odds.

Services

Brand Strategy

Brand Identity

Brand Direction

Brand Partnerships

Brand Platform

Year

2024

Client

Storelli

Close-up of a purple gradient background featuring a 3D pill-shaped gradient logo to the left of the word “Circular” in white sans-serif type.
Angled stack of white business cards with lavender-coloured edges leaning against a purple wall; the top card shows a small gradient pill logo and “Circular” in the top right, plus contact details at the bottom.
Silver desktop monitor tilted against a solid lilac background, displaying the Circular website homepage with a purple gradient hero section, the tagline “Your mental health, simplified.” and call-to-action buttons.
Split-screen graphic: left side lilac, showing a dark pill icon with black “Circular” text; right side deep purple, showing a light lilac pill icon with light-coloured “Circular” text.
White ceramic mug floating against a lilac background, printed with a small purple-pink gradient pill logo and the word “Circular” in matching lilac type.