Ritter

When I met the founder of Ritter, it was clear, he wanted to build a company like Patagonia, but he did not want to wear Patagonia to that company. As business dress codes lessened, he recognized an opportunity to unzip the stigma and institution of the midtown vest by designing one akin to a business suit using alpaca wool, responsibly sourced and farmed in Peru. I developed the entire brand platform and design system to take Ritter to the next level.