Rhoda

Rhoda is a prominent women’s clothing store in Westchester, New York where the young at heart go to make or complete an outfit on a budget. The optics of the store were getting tired. Along with a new brand identity, I originated the store’s trademark and brand platform, Go-To-Town™, which expresses the boutique’s value proposition and price points, and doubles as a graphic call-to-action button through social and digital channels.