Large outdoor billboard amid trees, showing a purple-to-peach gradient background with the white text “Your mental health, simplified.” and a small purple gradient pill-shaped logo above the word “Circular.”

Details

Circular

Circular is a modern mental health brand built around clarity, ease, and empathy. The visual identity combines a soft gradient system with clean typography to reflect its calming, accessible approach. From the logo to campaign visuals, every detail is designed to simplify the complex.

Services

Year

2024

Client

Circular Health

Close-up of a purple gradient background featuring a 3D pill-shaped gradient logo to the left of the word “Circular” in white sans-serif type.
Angled stack of white business cards with lavender-coloured edges leaning against a purple wall; the top card shows a small gradient pill logo and “Circular” in the top right, plus contact details at the bottom.

Testimonial

"Elliot helped us create a brand that genuinely feels safe, supportive, and clear, exactly what we wanted our users to experience."

Nia, Creative Director at Circular Health

Silver desktop monitor tilted against a solid lilac background, displaying the Circular website homepage with a purple gradient hero section, the tagline “Your mental health, simplified.” and call-to-action buttons.
White ceramic mug floating against a lilac background, printed with a small purple-pink gradient pill logo and the word “Circular” in matching lilac type.