Large outdoor billboard amid trees, showing a purple-to-peach gradient background with the white text “Your mental health, simplified.” and a small purple gradient pill-shaped logo above the word “Circular.”

Details

Beezer

The most elegant interface for scoring. The most robust library of golf games. I developed the brand strategy and directed the brand platform that elegantly captures the spirit of competition and delivers on both value propositions. Settle the Score on Beezer.

Services

Brand Character

Brand Lead

Brand Strategy

Brand Identity

Brand Direction

Merch Strategy

Year

2023

TRADEMARK VALUE

Settle The Score On Beezer™

Close-up of a purple gradient background featuring a 3D pill-shaped gradient logo to the left of the word “Circular” in white sans-serif type.
Silver desktop monitor tilted against a solid lilac background, displaying the Circular website homepage with a purple gradient hero section, the tagline “Your mental health, simplified.” and call-to-action buttons.
Split-screen graphic: left side lilac, showing a dark pill icon with black “Circular” text; right side deep purple, showing a light lilac pill icon with light-coloured “Circular” text.
White ceramic mug floating against a lilac background, printed with a small purple-pink gradient pill logo and the word “Circular” in matching lilac type.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.